Reasearch post #5- The Importance of Research!

For my last research post I have decided to cover the topic of research itself, because research has been a huge part of my design process.

This web designer, Mike Locke, explains why he has made research a part of his design process. He says it is crucial in helping solve problems and producing the best possible designs and ideas!

When creating an infographic, the intention (as the name suggests) is to inform. In order to do this it is vital that you know what you are talking about! Research plays a huge role in informing you, the creator, so that you can go on to inform others about your chosen topic. Facts must be correct and no information should be misleading.

My topic, hypnosis, is one I already knew fairly well because my mum is a hypnotherapist. She was my first point of research. I asked her questions and she provided me with professional information that I knew I could trust, as she is qualified in this area. I supplemented this research with interesting facts, pictures and diagrams I found online, that helped me break down explanations into simple and concise words and images.

After collected three pages of research about various elements of hypnosis, I then had to choose the most important pieces of information based on what I had learned. I believe this research gave me good foundation knowledge of my topic and allowed me to choose the best information to put into my graphic. Here is a link to the research I did on hypnosis:

What is hypnosis

The second element of my research was learning about visual techniques like colour, typography and infographics themselves. This was just as important as m topic research because I am still very new to design and visual communication. This research meant I felt like knew the techniques I was using and why, rather than just going by ‘what looks good’. I could then deliberately manipulate these techniques to better my infographic.



Research Post #4- What are Vector Graphics?

In class we keep talking about “vectors” and “vector graphics” and I have been confused as to the difference between this type of graphic design and other images. So this research post aims to address this!

Vector graphics are created using shapes and lines derived from mathematical equations or commands. They are sometimes referred to as geometric designs, owing to the manipulation of shapes and lines to create icons and identifiable images.

Unlike the pixels which raster images are composed of, the many shapes and lines that make up vector images mean they are infinitely scalable without losing quality.

You can see in this comparrason, the pixels of the raster image distort when the image is resized beyond its original creation:


Vector graphics hold their smooth lines and polished look upon resizing, making them ideal for big billboards, posters and similar uses.

Vectors are unable to create photo-real images. However technology advancements mean vector drawing has become easier, with programs like Adobe Illustrator (which is used for this assignment). Also, more photo-realistic looks can be achieved by applying bit-mapped textures to vector objects.

This image created using vectors comes pretty close to photoreal!

This image created using vectors comes pretty close to photo-real!

Bitmapped texture

Bit-mapped texture

Vector images can also to be turned into raster images for used on websites (rasterizing). Here you are able to specify the size of the rasterized image to best suit its intended use.

This research has been important for my project because I now understand the benefits of using vector images in my infographic as opposed to using photographs. I have created all my icons and images using vectors so that they are easily to resize and manipulate. This also means the infographic could be used on many different platforms without losing its quality.

Some of the tools I have become familiar with include the pen tool (used to create lines and objects) and the shape tools. The pathfinder tools allow these shapes and lines to be manipulated in relation to each other- joined together, subtracted from each other, etc…


Research post #3- Colour in Infographics

I have already done a research post on colour for my other assignment, so this time I want to look at how colour can be used specifically in infographics.

Infographics use colour schemes religiously. Colour is used to create uniformity and cohesion withing the graphic and to bring out certain pieces of information.

One of the most common mistake in Infographics is using too many colours, says Chow (2015). Instead, he suggests use of different shades, hues and tints  in Infographic colour schemes

This useful infographic  explains some ways of using colour relationships to create effective colour schemes for icons:


Colour scheme generators are really handy tools for picking colours for an Infographic. I quite like Coolers!.You can easy lock in one colour and find matching shades or complementary colours, or you can keep pressing the space bar to randomize colours until something takes your fancy.

In my infographic I intend to use colour to separate  my 6 sections from each other and from the grey background. I will use 5 different colour schemes comprised on varying shades of a colour in order to keep the sections cohesive but separate. I also want to give a slightly psychedelic effect to illustrate the idea of hypnosis, by using numerous colour in a fun but controlled and sparing way.

These are a couple of infographics I have looked at for inspiration:

dott_infographic infographic


Research post #2 – Typography

Now that I have decided on a topic and started working on designs, I think it is a good time to look at how typography can be used to enhance my infographic.

They say pictures say a thousand words, but ironically, so can words…..when they are designed well!

Typography is the art of designing and arranging type to make it readable, attractive and give it meaning beyond the word itself (. It includes adjusting the spacing of characters and lines (kerning and leading) and tweaking the anatomy of the letters. This infographic was useful in helping me understand this anatomy, as it is quite technical!


Essentially, typography helps grab and hold viewer attention, makes writing legible and adds meaning, even giving feeling, to the words on the page.

Here are a few infographics that I believe have used typography well to illustrate their topics:

infographics-design-inspirationinfographic_designs_1 typographic_elephant-infographic

In the first one I really like how the word collide uses arrows to illustrate a collision. It is really simple but quite effective. In the gelato infographic the word “artisan” is illustrated nicely through the use of a more elegant font. Throughout this one, the size of the words also brings attention to the most important parts and the words are arranged to fit very square spaces, making it easily read. The elephant image shows how the sizing and spacing of characters and words can be very intricately manipulated to create and artistic message, combining words and image.

I have now started thinking about what types of fonts I would like to use in my infographic to enhance it’s messages. I am also thinking about how I can arrange the words I use to be most effective. After a little searching I have found a few cool fonts that fit with my theme of hypnosis, including

Lastly, this font is readable while incorporating a little haze. It again illustrates hypnosis quite nicely but I would definitely restrict it's use to the main title, as it would be easy to overdo this font.

This font is readable while incorporating a little haze. It again illustrates hypnosis quite nicely but I would definitely restrict it’s use to the main title, as it would be easy to overdo this font.


I like the wavering letters used here, it would illustrate the altered consciousness in hypnosis

I like the wavering letters used here, it would illustrate the altered consciousness in hypnosis. It sill looks quite sharp however and is easily read.

Although clever, this is much too busy and hard to read for my liking

Although clever, this is much too busy and hard to read for my liking. Perhaps it would be okay for one letter in a title, the ‘o’ for example.


Research post #1 – What are infographics?

As I ponder infographic topics I thought it seemed appropriate at this point to research what makes a good infographic. I hope this will help me decide for myself, what topic would be most effective.

In a nutshell, infographics are graphic representations of information- easy! The aim is to convey complex information in an imaginative and easy to digest way that helps people quickly understand a subject without sifting through bland writing and statistics. They integrate graphic design elements, images and content to create a standalone source of information.

I found this cool infographic conveying the 10 rules of creating good infographics:


Goals, audience, story, relevance, research, persuasive headers, design, social sharing, citations and conclusions are the 10 important elements they claim. However, they also give a simple equation on the website for a good infographic…..

Information + Story + Design = Infographics.

So with this in mind, I still must decide on an assignment topic! I am concerned my ideas so far may be a little too complex to break down into an A4 infographic. However, I also realise the whole point is to simplify complex information for easy and interesting understanding. So I think the important thing in choosing a topic is to think about how I can use visual representations and icons to simplify my ideas and make them interesting to learn about.


Adams, D. (2011, March 25). What are infographics and why are they important? Retrieved from:

Plus information presented in week 1 workshop.